efood challenge

efood is the leading online delivery marketplace in Greece, with more than 2,5 million transactions per month. Despite its fast growth and the exceptional service it provides, there are always pain points with huge potential for improvement. In 7 days, you and your team will have the chance to pitch a new killer product feature or a remarkable marketing idea, based on three key business issues, that will contribute to efood’s main goal: make “every order want to be an efood order”. An invitation to the efood headquarters and free delivery for a week are waiting to reward the best idea!

As you already know from Monday’s presentation, our 3 basic challenges are:

1. Online payment share: Online payments help efood with its cash flow, but also seem to affect basic KPIs such as basket size in a positive way. Only 1 out of 5 people that order from efood use digital payments. Is there a way for efood to increase this number?

2. Coffee share: More than 28% of efood’s orders have coffee as their basic cuisine. Even if coffee is the fastest growing cuisine, a perception that efood is just online food delivery is still alive. Coffee is a daily habit in Greece and has a much better frequency than all time classic cuisines(pizza/souvlaki/burger). How can efood onboard every user that drinks coffee to order their coffee from the platform?

3. Build around sports audience: “Invite friends-order pizza-see football” is a story that almost anyone has been part of and efood’s data approve. Important football/basketball matches(Champions League, World Cup, Euroleague, local derbys, etc.) are the only events that bring incremental orders in a certain hourly window around the beginning of the game. Can efood give more incentives or build brand love in sports fans?

Are you ready to meet efood’s team and see how a successful Greek startup works on a daily basis?

Prepare your ideas/presentation and fill this form: https://goo.gl/forms/MKhUJqPyi83FEmqt2

efood’s marketing & product teams will examine your ideas and announce the winners on Friday 20/7.

Onboarding Information

CruiseInn’s welcome presentations will take place on Monday 2/7 at 13:00pm (Athens local time, GMT +2) on the cruise ship Celestyal Crystal, which will be moored to the Port of Piraeus(Gate E11), before our departure. You are urged to show up at the departure gate by 13:15  the latest.

Important Note: If you are planning to board with professional equipment beyond a laptop, please get in touch with an e-mail to let us know.

Please keep in mind that you should not have any important or expensive personal belonging in your baggage! You will give your baggage during the checkin and you will take it back during the cabin allocation.


Danae Thanou

Danae was born on 9th of April in 1993. She has studied Home Economics & Ecology in Harokopeio University. As a university student, she was very passionate and finished her studies in 3.5years. While she was studying, she was also a volunteer in a non-profit Organization, for children in emergency, named as “The child’s smile”. In addition she has worked in many establishments, in order to be financially independent. Her first full-time job was in Yoleni’s eshop in B2B sales department for two years. In July of 2017, Danae started working for Vardakis Group Companies such as Europcar, Athens Happy Train & Eparking in B2B sales department. Apart from her B2B sales duties, Danae created and managed found raising events/projects for celebrating World days. As a person, Danae is extremely sociable and gets on well with colleagues and friends. One of Danae’s remarkable qualities is that she is highly motivated and is constantly trying to further her knowledge, experiences and improve herself.

Georgios Kotsyfos

Georgios Kotsyfos was born in Heraklion of Crete in 1992. He studied Mathematics at National and Kapodistrian University of Athens in which he graduated with honors. He has also successfully completed his post-graduate studies in pure Mathematics. He speaks Greek (mother tongue), English, German and he is familiar with several softwares. He taught at Department of Mathematics as a Teaching Assistant and he tutored undergraduate students in several undergraduate courses. He has a well-regarded history of working in financial services industry as well as a good background in Finance. He is interested in the fields of Tourism, Maritime and Gastronomy. In his free time he likes to watch movies, reading and working out.

Orestis Geniatakis

Orestis Geniatakis was born in Heraklion, Crete in 1993. He holds Bachelor’s Degree focused in Business/Managerial Economics from Technological Educational Institute of Crete. He has a demonstrated history of working in the financial services industry, in the hotel industry and as a volunteer. He is skilled in Search Engine Optimization (SEO), Budgeting, Chart Analysis, Event Planning, and Microsoft Excel. He is passionate about Entrepreneurship, new technologies (e.g. Blockchain, A.I, IoT) and Finance. In his free time he likes to exercise and playing chess.

Elena Dede

Elena Dede is the co-founder and Business Development Manager of Woof Club, a travel startup on pet-friendly tourism and hospitality. She specializes on business development and strategy, product design and destination marketing. Elena has a 3-year experience as a social entrepreneur with her project Dogs’ Voice and a 2-year experience as a start upper in Tourism sector. Through Woof Club, she disrupted the Greek hospitality market by making more than 350 pet-friendly hotels in Greece to applying Woof Club standards in pet-friendly hospitality and by transforming Greece into a European pet-friendly destination for more than 1470 international travelers that visited Greece with their pet through Woof Club affiliate network since 2017. Her vision is to empower pet owners to discover the world along with their pets and to enjoy high quality services across the globe. Woof Club has been awarded 3 innovation awards since 2017 and is launching a new full service for travelers with pets in October 2018. Elena’s passion is to create services, technology and products for travelers that their needs are underrepresented to the international travel market. She holds an LL.B from the Law School of the National University of Athens and two post-graduate degrees in Law (LL.M in Labor Law, Law School of National University of Athens, 2010 and LL.M in Banking and Finance Law, Queen Mary University of London, 2011). Before founding Dogs’ Voice and Woof Club, Elena was working at KG Law Firm as an associate lawyer in Banking and Capital Markets department.

Nikolaos Kalyvas

Undergraduate student based in Sofia Bulgaria, directly related with the hospitality, gastronomy and tourism industry, working as an associate in a Travel Company and as a manager in Greece, Cyprus, Malta territories of a hotel toiletries manufacturer. Currently founding a company in Greece in order to implement a pioneering software idea related to tourism, improve logistics and goods distribution network and develop an e-shop.

Konstantinos Staikos

Konstantinos holds a diploma from the department of Electrical and Computer Engineering of the Polytechnic school of University of Patras with an orientation on Electronics and Computers. He has worked as a lead engineer in the field of the renewable energy sources, specifically at the design and the implementation of photovoltaic plants. At that period, his main tasks included the technical design of the plants and the supervision of the crew during the installation. Apart from this, he has worked as a freelancer in web development, implementing and maintaining websites using front-end technologies and content management systems (CMS) such as WordPress. Moreover, he has successfully completed the 1st Coding Bootcamp (powered by Alliance for Digital Employability) in the specification of C#.Currently he is employed as a Software Developer on Microsoft Dynamics NAV (E.R.P.).

Efthymios Pegkas

Efthymios Pegkas is an undergraduate student in Electrical & Computer Engineering, specializing in Software Development & Design and Business Management. He has a wide view of both the technical and financial aspect of his area. After returning from a scholarship granted to him by prof. Soundris (NTUA Microlab) in Dsseldorf, Germany he currently works on his thesis.

Working abroad, he obtained a well-rounded perspective of the European market. In 2017 he developed an Arduino based program for Object-oriented Robots Remote Control. Efthymios understands that the user’s (or client’s) needs regarding a product (or service) is the most valuable asset an enterprise (or company) is found on. Thus, he strives to address those needs and unfold new ones. When not programming, Efthymios likes to focus bettering himself, because he strongly believes that “you shall only have a strong mind, provided a strong body”, like his ancestors used to say.

Nasos Koskinas

Nasos Koskinas studied in Patras at the Department of Electrical Engineering of the University of Patras with postgraduate studies in the Physics Department. His scientific research and work as an engineer is on renewable energy systems and bioclimatic design.

Nasos is the founder of “POS4work – Point of Synergy” which introduced the coworking model in the city of Patras. Today, he is a key player at the local startup ecosystem with numerous speeches, workshops and events but also the founder of the pre-incubator “reSTART U.P”. Recently, became member of the board of IntermediaKT, a non-profit organization that promotes business, technology and entrepreneurship. He is also a volleyball athlete, member of the TEDxPatras core team and supporter of voluntary actions that promote Science, Technology and Entrepreneurship