Elena Dede

Elena Dede is the co-founder and Business Development Manager of Woof Club, a travel startup on pet-friendly tourism and hospitality. She specializes on business development and strategy, product design and destination marketing. Elena has a 3-year experience as a social entrepreneur with her project Dogs’ Voice and a 2-year experience as a start upper in Tourism sector. Through Woof Club, she disrupted the Greek hospitality market by making more than 350 pet-friendly hotels in Greece to applying Woof Club standards in pet-friendly hospitality and by transforming Greece into a European pet-friendly destination for more than 1470 international travelers that visited Greece with their pet through Woof Club affiliate network since 2017. Her vision is to empower pet owners to discover the world along with their pets and to enjoy high quality services across the globe. Woof Club has been awarded 3 innovation awards since 2017 and is launching a new full service for travelers with pets in October 2018. Elena’s passion is to create services, technology and products for travelers that their needs are underrepresented to the international travel market. She holds an LL.B from the Law School of the National University of Athens and two post-graduate degrees in Law (LL.M in Labor Law, Law School of National University of Athens, 2010 and LL.M in Banking and Finance Law, Queen Mary University of London, 2011). Before founding Dogs’ Voice and Woof Club, Elena was working at KG Law Firm as an associate lawyer in Banking and Capital Markets department.