efood is the leading online delivery marketplace in Greece, with more than 2,5 million transactions per month. Despite its fast growth and the exceptional service it provides, there are always pain points with huge potential for improvement. In 7 days, you and your team will have the chance to pitch a new killer product feature or a remarkable marketing idea, based on three key business issues, that will contribute to efood’s main goal: make “every order want to be an efood order”. An invitation to the efood headquarters and free delivery for a week are waiting to reward the best idea!
As you already know from Monday’s presentation, our 3 basic challenges are:
1. Online payment share: Online payments help efood with its cash flow, but also seem to affect basic KPIs such as basket size in a positive way. Only 1 out of 5 people that order from efood use digital payments. Is there a way for efood to increase this number?
2. Coffee share: More than 28% of efood’s orders have coffee as their basic cuisine. Even if coffee is the fastest growing cuisine, a perception that efood is just online food delivery is still alive. Coffee is a daily habit in Greece and has a much better frequency than all time classic cuisines(pizza/souvlaki/burger). How can efood onboard every user that drinks coffee to order their coffee from the platform?
3. Build around sports audience: “Invite friends-order pizza-see football” is a story that almost anyone has been part of and efood’s data approve. Important football/basketball matches(Champions League, World Cup, Euroleague, local derbys, etc.) are the only events that bring incremental orders in a certain hourly window around the beginning of the game. Can efood give more incentives or build brand love in sports fans?
Are you ready to meet efood’s team and see how a successful Greek startup works on a daily basis?
Prepare your ideas/presentation and fill this form: https://goo.gl/forms/MKhUJqPyi83FEmqt2
efood’s marketing & product teams will examine your ideas and announce the winners on Friday 20/7.